|Super Ball Toy|
By the 1970s the two leagues finally merged and it came time to decided what the big game would be called. Suggestions ranged from World Championship Game to The Big One. The story goes that Lamar Hunt, the coach of the Kansas City Chiefs, came up with the name Super Bowl after watching his kids playing with a Super Ball toy. Hunt suggested the name as a joke and it was quickly accepted as a temporary name until a better one could be found. Apparently, the media liked the name so much that they decided to use it and a temporary name became a permanent one.
After 46 games this temporary name has stood the test of time.
I thank Matt for suggesting this topic.